How I Built This with Guy Raz

Guy Raz | Wondery
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    Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more...
    Today’s callers: Christina from Californi...
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    What if the thing you care about most ... might be what’s holding your business back?Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left it to build a compan...
    What if the thing you care about most ......
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    Today’s callers: Alec from California wonders if it’s time to bring production for his beef tallow skincare brand out of his kitchen to a co-manufacturer. Then, Jessica from California h...

    Today’s callers: Alec from California ...

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    Colin Angle didn’t start out trying to clean people’s floors.He started out trying to shape the future–with robots. In the early days of iRobot, there was no business model. No steady fu...
    Colin Angle didn’t start out trying to cl...
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    Today’s callers: Rebecca from Australia wants to make her small-batch spirits stand out in a crowded market. Then, Sri from England wonders how to balance commercial and humanitarian interest...
    Today’s callers: Rebecca from Australia w...
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    A lot of founders spend their lives chasing one big idea.Antonio Swad had two.The first? Migrating chicken wings from the Happy Hour buffet to the center of the plate.The second? Building a p...
    A lot of founders spend their lives chasi...
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    Today’s callers: Michelle from California assesses the trade offs of accepting outside investment to scale her organic granola brand. Then, Gloria from Connecticut wonders how to overcome sti...
    Today’s callers: Michelle from California...
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    Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of A...
    Back in the early days of ecommerce, ...
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    Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managin...
    Serial entrepreneur Marcia Kilgore — foun...
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    For decades, a dozen eggs was just… a dozen eggs.No story. No real branding. No reason to care who produced them.Then Matt O’Hayer came along and asked a question almost nobody in America was...
    For decades, a dozen eggs was just… a doz...
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    In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves.First, Meagan from Vermont questions whether ...
    In today’s special episode, Guy and four ...
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    Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, he made a makeshift hand ...
    Aaron Krause did not set out to reinvent ...
    01:29:17
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    Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim...
    Today’s callers: Heather from Ontario tal...
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    Bobo’s: Beryl Stafford.  A Single Mom Turns a Baking Project into a $100M BusinessAt 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had t...
    Bobo’s: Beryl Stafford.  A Single Mo...
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    Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing retur...
    Today’s callers: Jane in Minnesota wants ...
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    Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part....
    Kettle Chips: Cameron Healy. The Wild Bet...
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    Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she sho...
    Today’s callers: Jess from Washington see...
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    Most entrepreneurs think the hardest part of building a company is the product.For Jim McKelvey — co-founder of Square — the hardest part was the system around the product.Because Square wasn...
    Most entrepreneurs think the hardest part...
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    Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers...
    Today’s callers: Yadi from New York think...
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    Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, Joh...
    Before Spinbrush became the top selling t...
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    Today’s callers: Mia from Germany wants to know how to balance her pottery business between an online shop and a YouTube channel. Then, Jen from Connecticut is looking for ways to reach more ...
    Today’s callers: Mia from Germany wants t...
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    Netflix shouldn’t have survived.In 1997, Blockbuster owned home entertainment—9,000 stores, a business fueled by late fees, and a brand that felt untouchable. Netflix was a scrappy DVD-by-mai...
    Netflix shouldn’t have survived.In 1997, ...
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    Plus, Jon’s take on why now is a good time to start a business — in spite of market uncertainty.   Today’s callers: Dan from Washington considers new offerings beyond his core ...
    Plus, Jon’s take on why now is a good tim...
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    In the late 2000s, two French mountain athletes set out to build a running shoe that captured the feeling of flying. Jean-Luc Diard and Nicolas “Nico” Mermoud had spent decades inside th...
    In the late 2000s, two French mountain at...
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    Plus, Mark on his most challenging venture yet: revolutionizing the prescription drug market in America. First we meet Lucy from Washington DC, considering an opportunity to bring her upsi...

    Plus, Mark on his most challenging ven...

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    A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak ...
    A bright blue guitar covered in orange ko...
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    Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers. First we meet Allison in California, seeking marketing ideas for her novel wig ...

    Plus, how candor has been a more effec...

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    Before Gymboree became a cultural icon in the 80s and 90s, it was just one lonely new mom trying to find connection. Joan Barnes started hosting weekly playgroups for parents… and demand expl...
    Before Gymboree became a cultural icon in...
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    Warby Parker co-founder Neil Blumenthal joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, how AI integrations with glasses are helping us s...
    Warby Parker co-founder Neil Blumenthal j...
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    When Todd Carmichael and J.P. Iberti met at a grunge concert in Seattle in the 1980s, they were an unlikely pair. But they shared a love for great coffee, and the two friends began to dream a...
    When Todd Carmichael and J.P. Iberti met ...
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    Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answer questions from three early-stage founders about marketing and building community.First we meet Zac from I...
    Patreon co-founder and CEO Jack Conte joi...
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    It started with a massive pile of razors sitting in a Rancho Cucomonga warehouse, and Michael Dubin’s chance meeting of the man who wanted to get rid of them.In 2010, Michael was working in m...
    It started with a massive pile of razors ...
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    This week, Guy is joined by TRX exercise straps founder Randy Hetrick, chicken restaurant giant Raising Cane’s Todd Graves, and Chesapeake Bay Candle Company founder Mei Xu in a special episo...
    This week, Guy is joined by TRX exercise ...
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    For decades, snack companies believed Americans wanted everything sweeter.More sugar. More chocolate. More indulgence.But what if that assumption was wrong?In this episode, a mother-daughter ...
    For decades, snack companies believed Ame...
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    Raising Cane’s founder Todd Graves joins Guy on the Advice Line to answer questions from three early-stage founders who are each considering a big, next step to grow their businesses.First, E...
    Raising Cane’s founder Todd Graves joins ...
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    Exploding Kittens began as a jerry-rigged version of Russian Roulette — a deck of cards hastily modified with a Sharpie. But what happened next is one of the most improbable success stories i...
    Exploding Kittens began as a jerry-rigged...
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    Tempur-Pedic founder Bobby Trussell joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Bobby talks about his new book, The Logic That God Exists.First, Ly...
    Tempur-Pedic founder Bobby Trussell joins...
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    What happens when three outsiders try to reinvent access to money… during the worst financial crisis in decades?Before Kickstarter.Before GoFundMe.Before crowdfunding became a thing, there wa...
    What happens when three outsiders try to ...
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    CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Gu...
    CEO and co-founder of Boll & Branch, ...
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    Khan Academy offers hundreds of free tutorials in fifty languages, and has 170 million monthly global users. It all began in 2009 when Sal Khan walked away from a high-paying job to star...

    Khan Academy offers hundreds of free t...

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    Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Jane shares her philosophy ...

    Jane Wurwand, co-founder of the global...

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    Meridith Baer grew up on the grounds of San Quentin prison, acted in TV and movies, wrote scripts in Hollywood … and then, at 50, started over – and built one of the best known home-staging c...
    Meridith Baer grew up on the grounds of S...
    01:03:26
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    Bill Creelman, CEO and founder of Spindrift,  joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Bill and Guy talk about the importance of solvi...
    Bill Creelman, CEO and founder of Spindri...
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    What if the idea that changes your life… starts with something as ordinary as being thirsty?In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled ...
    What if the idea that changes your life… ...
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    Squarespace founder Anthony Casalena joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Anthony shares how Squarespace is leveraging AI to h...
    Squarespace founder Anthony Casalena join...
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    At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he did have ...
    At 19, Ben Francis was lifting weights du...
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    Chet Pipkin, former CEO and founder of the electronic goods company Belkin International, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Chet and...
    Chet Pipkin, former CEO and founder of th...
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    In his 20’s, working an office job he hated, Tom woke up in the middle of the night with a wild idea: why not take people on bike trips? No playbook. No investors. Just a sense that he could ...
    In his 20’s, working an office job he hat...
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    Tariq Farid the founder of Edible Arrangements joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tariq updates Guy on how he’s pivoting into a new i...
    Tariq Farid the founder of Edible Arrange...
    50:02
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    In 2010, software engineer Natalie Gordon was pregnant– and fed up with the overwhelming baby aisles in big box stores.  So she quit her computer job to code the registry she wished exis...
    In 2010, software engineer Natalie Gordon...
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